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Emergency Vehicle Upfitters, Tactical Gear Suppliers, Apparel and Uniforms | Fleet Safety, a Division of Dana Safety Supply


Executive Summary of DSS/Fleet Safety Operations and Capabilities:

Dana Safety Supply (DSS) and Fleet Safety Equipment, a DSS Company, are major warehousing distributors, sellers, service providers, and installers of law enforcement and public safety fleet vehicle equipment including emergency lighting, and related law enforcement products that are typically employed by public safety entities. In addition, DSS/Fleet is a major distributor of law enforcement, tactical supplies, duty gear, firearms, ammunition, uniforms, and other public safety products. DSS/Fleet operates 21 locations located in Greensboro, NC, Columbia, SC (2), Atlanta, GA, Marietta, GA, DeLand, FL, Jacksonville, FL, Orlando, FL, Tampa, FL, Ft. Myers, FL, Miami, FL, Pompano Beach, FL, Tallahassee, FL, Livingston, MT, Memphis, TN, Little Rock, AR, Baton Rouge, LA, Pell City, AL, Houston, TX, LaFeria, TX, and Ft. Worth, TX. In addition we travel a full-time salesman in the State of Mississippi.

DSS was founded in 2005 by a group of law enforcement and fleet professionals and has grown to become one of the largest companies of its type in the United States. DSS is a subsidiary of Duval Motor Company and the Scott McRae Group, (SMAG), a 103 year old family company that has been in continuous operation, and under the same ownership since 1916. SMAG employs more than 700 people across multiple companies in the automotive, finance, and service industries. Each company operates independently, is its own legal entity, and is headed by its own President and management team, but has the financial resources and backing of SMAG at its disposal. Fleet Safety Equipment was founded in Memphis, TN in 1980 and is a wholly owned division of Dana Safety Supply.

DSS/Fleet directly employs 250 people. This includes a full-time outside sales staff of more than 40 personnel who meet and service public safety customers on a daily basis. The inside sales support team of 11 support outside sales efforts and provide immediate customer support along with the administrative and support staff of more than 60. DSS/Fleet also employs more than 80 emergency vehicle technicians. Each DSS/Fleet location is staffed with personnel who possess extensive experience in the sales, installation, and service of public safety products. Many of DSS personnel are former law enforcement or military personnel with expertise in administrative operations, budgeting and procurement, fleet management, patrol operations, special operations, and training.

DSS/Fleet regularly provides emergency vehicle equipment, installation services, and public safety products to numerous state, federal, and local public safety agencies, as well as to automotive dealers who utilize our up-fitting services and products. DSS/Fleet holds and has successfully completed hundreds of large volume contracts with major public safety agencies throughout its territory to include State Agencies in NC, SC, GA, FL,AL, TN,AR, MS, LA, AR, TX, and MT. DSS is also an approved contractor for the GSA and has a GSA contract for numerous public safety products and also for installation and upfitting services.


DSS/Fleet builds an average of 5,500 public safety vehicles annually with a sales volume in equipment and installations of approximately 90 million dollars.. DSS/Fleet has extensive experience in equipment specifications, performance, installations, service and troubleshooting, and is intimately familiar with emergency lighting, video systems, radar systems, GPS systems, radio equipment, cages, bumpers, and related bolt on and electronic equipment.

To further support its customers, DSS/Fleet maintains an average inventory of approximately 20 million dollars in products, with more than 15 million dollars of that in emergency equipment and accessories. Many of these products and more can be found on our industry leading e-commerce website www.fleetsafety.com as well as www.danasafetysupply.com. On this site, customers can also find our selection of pre-built, ready for the road, patrol vehicles for sale. We have a large stock of pre-built Police package vehicles that can be delivered to a customers’ location in 4 weeks. You can find our current pre-built Police Vehicle inventory by visiting our website and clicking on “Vehicles for Sale” in the top menu.

The mission objective of DSS/Fleet is to provide its customers with top tier products, backed by first rate customer service, while maintaining the competitive pricing structure that is necessary to compete successfully for government contracts. Major emphases of DSS/Fleet’s business model are brick and mortar sales, service, installation, and warehousing operations in every location. Each DSS/Fleet location is staffed with local inside and outside sales personnel to support the service needs of local agencies. DSS/Fleet recognizes the need to have local services available to its customers and as such all service components and support are available locally in each of its locations.